The audience this ad appeals to is all people wanting to help out other ecosystems but mostly young adults/adults because you need to be able to go to the WWF Web site and donate.

This ad is for the World Wildlife Fund and depicts a giraffe made out of pennies. This ad is informative because it tells the audience they “can save the world with a few coins”.

I think the line is very effective because it gives average people a very simple way to help out a very important cause. Making a giraffe out of coin is also a brilliant idea to show the audience where their coins may go (for example: to preserve an animals’ habitat). The rest of the picture is pretty simple and there aren’t a lot of overpowering images or colors so the focus is not taken away from the giraffe.
The only changes I would make is possibly making the tree and grass out of pennies because a few coins with help save the whole environment not just the animal.